who we are

Jessica_Lutz_HeadshotJessica A. Lutz

A graduate of the University of Michigan with degrees in both communications and political science, Jessica founded set your sights after 10+ years leading the in-house marketing and communications for non-profits and trade associations.

Jessica has a passion for creating effective communications strategies centered around well written and intentionally crafted core messages. She has put this drive to use for clients in a wide range of industries and settings, all with one common goal: to effectively tell their story.

The SYS Team

Depending upon your organization’s needs and scope of work, your project will be managed either directly by Jessica or with the SYS team of highly skilled marketing professionals, designers, photographers, videographers, tech wizards and social mavens who will get your job done – on time and on budget.

Our team works with organizations in industries ranging from fashion, lifestyle, education and tech to healthcare, accreditation and standard-setting, covering both consumer and trade communications in B2B and B2C environments.

We understand the importance of positioning the right message to the right audience at the right time.

You have a story to tell. We’re here to help you tell it.

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